yahoo.com
6.7Mb of user data from trackers per page
6.2 TRACKERS
On average per page
ALL TRACKERS SEEN (by category)
- Advertising
- Site Analytics
- Cdn
- Social Media
- Misc
- Audio Video Player
- Extensions
- Essential
TRACKING METHODS
COOKIES are files placed by the website, stored in the browser that is used to identify you to the website.
PROPORTION OF TRAFFIC
20.0%
Page loads from yahoo.com on which tracking occurred
REQUESTS TO TRACKERS
21
Tracking requests per page load
TRACKER MAP
TRACKER CATEGORIES
TRACKING COMPANIES
Trackers Seen
- 1. Yahoo! 98.1% Verizon
- 2. Oath 61.6% Verizon
- 3. ScoreCard Research Beacon 54.0% comScore, Inc.
- 4. DoubleClick 49.1% Google
- 5. Taboola 21.7% Taboola
- 6. Brightcove Player 20.9% Brightcove
- 7. Google APIs 20.3% Google
- 8. Brightcove 19.0% Brightcove
- 9. Google Syndication 18.2% Google
- 10. Akamai Technologies 17.1% Akamai Technologies
- 11. boltdns.net 17.1% -
- 12. jsDelivr 13.0% -
- 13. Google Tag Manager 11.7% Google
- 14. Microsoft Advertising 10.1% Microsoft
- 15. Google 9.5% Google
- 16. Google Static 5.7% Google
- 17. Kenshoo 4.8% Kenshoo
- 18. Adobe Audience Manager 4.4% Adobe
- 19. Google Fonts 3.8% Google
- 20. Spot.IM 3.4% Spot.IM Ltd.
- 21. Salesforce DMP 3.1% Salesforce
- 22. New Relic 2.9% New Relic
- 23. Integral Ad Science 2.4% Integral Ad Science, Inc.
- 24. X Corp. 2.3% X Corp.
- 25. Live Intent 2.2% LiveIntent
- 26. YouTube 2.0% Google
- 27. Index Exchange 1.8% Index Exchange, Inc.
- 28. X Syndication 1.7% X Corp.
- 29. Criteo 1.7% Criteo
- 30. Cloudinary 1.6% -
- 31. TradeDesk 1.6% The Trade Desk
- 32. PubMatic 1.6% PubMatic, Inc.
- 33. Google Photos 1.6% Google
- 34. ChartBeat 1.5% ChartBeat
- 35. DoubleVerify 1.5% DoubleVerify
- 36. AppNexus 1.5% Microsoft
- 37. Rubicon 1.4% The Rubicon Project, Limited
- 38. TripleLift 1.4% TripleLift, Inc.
- 39. Google Analytics 1.3% Google
- 40. sovrn 1.3% Sovrn Holdings Inc
- 41. Facebook 1.2% Meta
- 42. Media.net 1.2% Media.net
- 43. RTB House 1.2% RTB House
- 44. Google AdServices 1.2% Google
- 1. boltdns.net 17.1% -
- 2. jsDelivr 13.0% -
- 3. Cloudinary 1.6% -
- 4. Adobe Audience Manager 4.4% Adobe
- 5. Akamai Technologies 17.1% Akamai Technologies
- 6. Brightcove Player 20.9% Brightcove
- 7. Brightcove 19.0% Brightcove
- 8. ChartBeat 1.5% ChartBeat
- 9. ScoreCard Research Beacon 54.0% comScore, Inc.
- 10. Criteo 1.7% Criteo
- 11. DoubleVerify 1.5% DoubleVerify
- 12. Facebook 1.2% Meta
- 13. DoubleClick 49.1% Google
- 14. Google APIs 20.3% Google
- 15. Google Syndication 18.2% Google
- 16. Google Tag Manager 11.7% Google
- 17. Google 9.5% Google
- 18. Google Static 5.7% Google
- 19. Google Fonts 3.8% Google
- 20. YouTube 2.0% Google
- 21. Google Photos 1.6% Google
- 22. Google Analytics 1.3% Google
- 23. Google AdServices 1.2% Google
- 24. Index Exchange 1.8% Index Exchange, Inc.
- 25. Integral Ad Science 2.4% Integral Ad Science, Inc.
- 26. Kenshoo 4.8% Kenshoo
- 27. Live Intent 2.2% LiveIntent
- 28. Media.net 1.2% Media.net
- 29. Microsoft Advertising 10.1% Microsoft
- 30. AppNexus 1.5% Microsoft
- 31. New Relic 2.9% New Relic
- 32. PubMatic 1.6% PubMatic, Inc.
- 33. RTB House 1.2% RTB House
- 34. Rubicon 1.4% The Rubicon Project, Limited
- 35. Salesforce DMP 3.1% Salesforce
- 36. sovrn 1.3% Sovrn Holdings Inc
- 37. Spot.IM 3.4% Spot.IM Ltd.
- 38. Taboola 21.7% Taboola
- 39. TradeDesk 1.6% The Trade Desk
- 40. TripleLift 1.4% TripleLift, Inc.
- 41. X Corp. 2.3% X Corp.
- 42. X Syndication 1.7% X Corp.
- 43. Yahoo! 98.1% Verizon
- 44. Oath 61.6% Verizon